Gabe Bridgers MotoringFile reported yesterday about the JD Powers Customer Service Index Study, where MINI service was ranked very low – 8th from bottom!
There has been some active discussion in the comments revealing horror stories from some MINI owners …
It is clear from the comments that combined MINI/BMW service departments can be bad for MINI owners – when MINI came to USA I thought their intent was to clearly separate MINI and BMW; obviously this has not always happened and perhaps it should have.
I am very pleased to have MINI Peabody as my local dealership. Their separation from BMW is almost 100% and their customer responsiveness is excellent.
When I bought my (second) MINI from them I had zero issues with the sales people – Joel made sure I was kept aware of status at all times, and even found time to photograph the delivery of my MINI to the dealership!
My service experiences have always been perfect; Gary (lead technician) cares to make sure the customer remains happy and strives to have all issues resolved. The other service techs, including Brian who did my JCW upgrade all do excellent work. There have been a few different Service Advisors (first contact for most service customers) including Kevin, Dave and now Chris – all great at their job!
Also helping to make my MINI experience such a pleasure are the Parts people, Scott & Tom, quick to obtain any part needed (even the obscure parts that only MINI fanatics know about!) – I believe they will even ship parts across country for a MINI owner who suffers from a less responsive dealership.
I cannot imagine suffering a bad MINI dealership as described in some of the comments on Gabes site – I am certain it could make the experience miserable and I expect I would not still own GBMINI in that case.
MINI USA needs to actively respond to the service suffering of some MINI owners and strive to bring their experiences up to the level of dealerships like MINI Peabody. I wonder if they are listening …