Welcome (back) to MINI

Surprisingly, I discovered this weekend that MINI USA still send out welcome kits, quite differently packaged to what I’ve received previously; the interesting package design is intended to be re-usable, with instructions to turn it inside out and use it as a bag:

Contents include the usual MINI pen and notebook, also a quite nice MINI flash drive and of course a copy of MINI International; also included are “adverts” for MINI insurance, MINI Performance Motoring School, MINI Financial (but I’ve already bought the car so can’t understand this one!), a Name Your MINI sticker, a quite fun 101 Fundamentals of Good Motoring booklet, and of course the Welcome Letter (sadly no longer from Jim McDowell).

Nice job, MINI USA – a good reminder of why I’m driving a MINI again.