Stumbled over this interesting / surprising thread on NorthAmericanMotoring, started by Mini Bee / Jack who I met at Mickey & MINI this year, enjoyed the MM3 video he created, and have some of his wonderful products, like this great T-shirt:
Jack starts off the thread back in October, saying:
BMW just issued a cease and desist for almost every design in my CafePress store … previously their guidelines stated the designs could not have the word “MINI” … now they have decided to change the guidelines to include use of images of MINIs
Of course he and all NAM readers were upset with the apparently heavy-handedness of BMW lawyers (reminiscent of 2003), and shocked that BMW would try to claim that even the IMAGE of a MINI is unacceptable!
Read on through the thread, though, and Jack writes:
I called the attorney representing BMW in this issue and he had someone call me back the same day. He was very polite and willing to listen to my concerns … he admitted they have not seen the designs so he asked me to send the designs to him for review. No guarantees this will change anything but I was very pleased they were willing to listen …
And finally, a somewhat reasonable outcome:
I just spoke to the BMW attorney to go over the guidelines. It’s official…nearly all the designs in my store will be available again after some work by me and COOPERation … I have to remove the bmw word marks from all titles and descriptions (mini, mini cooper, bmw) … on the owner’s club designs the faux MINI wings at the top of the current design will have to be removed …
I’m still a little shocked at the pleasant resolution of this issue. I was optimistic but this result has exceeded my expectations …
Although, it’s somewhat crazy that BMW / MINI continue to ban all use of the four letters M-I-N-I! If you’re thinking of selling any MINI-related product, it’s probably worth checking out the BMW CafePress guidelines page that Jack links to, which says (partly):
No use of any BMW group logos, including but not limited to … MINI Wings Logo
No use of any BMW group word marks, including but not limited to … MINI, Mini Cooper, Mini United (see how they “sneak” lower case “mini” in to their list?)
If the item bears an image of BMW Group vehicle, whether a photograph or drawing, it can only be sold if the image does not focus on any BMW Group logo …
BMW clubs or members may not sell club related or BMW merchandise …
While these are CafePress restrictions, you’ve got to think that next, BMW might push these rules further in to the community – what will that mean for the various major MINI events (like MOTD, AMVIV, MOT)?
M&I / GBMINI 