MINI is #3 Global Brand

Posted on by Ian C.

Thanks to sundancekc on NorthAmericanMotoring, I just read that “MINI” has been voted #3 global brand of the year, by brandchannel.com

Third place finisher automaker MINI is a surprise new entrant into the top five, revving up from last year’s eleventh place finish and knocking third place holder Coca-Cola into fourth. The nostalgia factor coupled with modern day capability and comfort helps MINI in traditional markets such as Europe; in new markets like North America, the little car delights consumers with an alternative to the trend toward parking lot size vehicles currently crowding the roads.

GoMini issue 2

Posted on by Ian C.

I received Issue 2 of GoMINI yesterday and read it – lots of stuff about modified MINIs from England and America. It also mentioned a book that I had not previously heard of, called the MINI – the making of a modern icon” by Brian Laban:

It seems that Amazon US does not carry this book (yet) but you can order from Amazon UK (just click the pic). A review will follow when I receive it.

Other excellent books about the MINI include MINI by Patrick C. Paternie, and new MINI by Graham Robson (recommended), both of which can be ordered from Amazon.