North American Motoring recently introduced their Alliance program – basically a way to collect fees for “enhanced” forum membership. In the case of the NAM Alliance, their larger PM and Gallery space is useless to me – but their first online magazines were VERY well laid out – better than some print magazines I read – although I still haven’t found the time/inclination to stare at a computer screen for the time needed to read the content (and at close to 50 pages, it’s too much to print out).
What clinched it for me, though, was the offer of a fridge magnet – sorry, a magnetic badge. Yes, $40 is a lot to pay for a fridge magnet … but it arrived today and it’s super! And it now lives happily on my fridge, with a couple of other MINI related designs and many non-MINI ones too:
I’m looking forward to seeing what else the Alliance membership offers in it’s first year – we’ll see if they do enough to persuade me to pay them again!
