The best MINI press kit?

It’s been a long long time since I did anything about MINI collectibles – but sorting through my many yet-to-be-filed items and discovering I have three of these MINI UK 2002 press kit CDs, I figured it was time to let other people see them …

This CD is one of my very favourite MINI collectibles, not because of its content but because of its design! The exterior of the CD case is bright red and ribbed, and when the yellow sleeve is put over it, you have a perfect MINI rear taillight design – and when you open the CD case, you discover that the CD itself is printed to look like the MINI speedometer!


The CD has lots of early MINI press stuff, including a set of images you’ve probably seen before (such as this one of Russ Swift driving a MINI on two wheels); the CD leaflet inside folds out to a very long sheet with all the images shown – this is only part of it (as long as my scanner could scan!)

3 thoughts on “The best MINI press kit?

  1. Now that’s DESIGN…Very kool. I think another publication should take note and get a designer on staff…if you know what I mean!

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