Motoring Hearts at MINI of Peabody

There is a new MINI campaign, partly advertising and partly goodwill promotion, called Motoring Hearts (the link will throw a pop-up window):
Lets Make A Difference
Motoring is about more than just driving. It’s about chugging life down in great big gulps. And helping others out along the way.

Somewhat reminiscent of Coopers For Caregivers a few years ago.

Part of the new campaign includes a Motoring Hearts booklet, badge and a Motoring Hearts lapel:

The Motoring Hearts badge (double-sided tape on the back to stick to your car or not!), and the Motoring Hearts lapel pin:

MINI of Peabody has decided to tie their upcoming Spring Rally with the Motoring Hearts campaign, and with the Jimmy Fund – here is the announcement from Paul Taylor, General Sales Manager:
At our April 23rd Spring Rally we will collect donations for the Jimmy Fund-Dana-Farber cancer Institute.
The event is free to all that attend, and you are under no obligation to donate. However- Any person who donates $20.00 or more will receive a high quality “MINI Motoring Hearts” Car Badge.

A description of the MINI Motoring Hearts Program is available on line at WWW.MINIMOTORINGHEARTS.COM. On this site, you will also find other ways to donate time or services. This is a very worthwhile and personally rewarding national program that MINI is funding and promoting, and we encourage all to get involved in some way.

In addition;
MINI of Peabody has donated a John Cooper Works Kit to MinisOnTop, all proceeds to go to the Make a Wish Foundation of Massachusetts. Any person purchasing a ticket at our Spring Rally will also receive a Car Badge.