Check out the MINI USA owners lounge – go to “owner perks” and maybe you’ll see some new stuff!
(this all might have something to do with the new book I was reading recently, and this quirky website that the book and a magazine might lead you to!)
M&I / GBMINI 
I got an email today w/ the same type of creative, obviously part of the marketing program.
Yes, I did too …
Still waiting for my book. :o(