A couple of days ago I revealed more about the new MINI ad campaign, which includes a “decoder kit” shipped to every MINI owners, and adverts appearing in various magazines; I’m now prepared to reveal what happens when you decode the first advert! Exciting š
Here is the advert and the decoder – you can see how the decoder is the exact size needed to fit over the roof of the MINI in the advert:
To decode the advert, you have to place the decoder over the MINI roof and position it correctly, so that various text and graphics are very coolly revealed … like this:
(thanks to my lovely assistant, Margaret, for helping with this)
As you can see in the picture, it’s quite tricky to get the thing lined up and decoded – you have to get the decoder flat on the advert and you need to “jiggle” up and down to get it right.
Once done, you can read all the text, recognize the graphic, and read a website address where you can learn more …
M&I / GBMINI 
wah, I still don’t have my kit, looks fun though!
ON MY END… ZIP, NADA, BUBKISS, GOOSE EGGS, ZILCH, NYET NUT’N, ZERO… WHERE’S MY BOOK?!
That’s kool stuff Ian.
Which magazine?
So what do you do when the website doesn’t accept your VIN number?
Maybe my MINI’s a fake??
That’s pretty cool. I never did get mine.
There’s a list of magazines on the MINI USA owners lounge, including Blender, Maxim …
I found that you have to enter the complete VIN and in upper case!
Finally got it to work. VIN must be in uppercase, and you must allow popup windows.
I never got one either… I hope someone lets us all know if we are missing info on a good event!!
See Brentter for some interesting viewpoints concerning this advertising campaign (and many others)