It really is quite a strange advertising campaign!
I saw these cars when I recently visited Herb Chambers MINI; I guess other dealerships have the same schemes set up …
Zig, the original hard-top MINI, Zag, the Convertible MINI, and Zug, the Clubman MINI:
I can understand Zig and Zag, but why Zug? I feel sorry for owners of “Zug” – it conjures “the car that couldn’t” in my head (and no, I’m not saying the Clubman can’t, that’s just the image it creates for me!)
M&I / GBMINI 
Ok, not just me then. Zug sounds like a Dr Who monster to me, and not one of the scary ones.
I like the whole campaign but the ZUG thing left me kinda shaking my head. Maybe ZUG is for “Lugging”? Most I talked to at the Clubman reveal thought it kinda cute, as my wife does?
Didn’t I read somewhere that “ZUG” is some german word for Platoon?
This from the “Urban Dictionary”… ZUG… A word used to describe a person that is a drain on society because they have don’t pay their bills, have bad credit, or are on goverment assistance such as food stamps, wic, unemployment, welfare, etc.
Also a town in Switzerland.
ZIG ZAG ZUG, hmmmm sounds a bit similar to the advertising campaign many years ago by a certain power tool company, Bisch Basch Bosch!
ZIG’und, ZAG,und and ZUG’und
Hum, seems HC MINI is seeing Ian more than MOP?
In Orlando Airport today I saw a woman wearing a Tshirt reading “Swim, Swam, Swum” (for Discovery Cove) …
I think MINUSA needs to bring back Crispin, Porter + Bogusky, the Miami based adv agency that handled the MINIUSA account back in the day. That was brilliant work!
The Zig, Zag, Zug is not that bad, but BSSP’s ad work has not been impressive IMHO.