Zig Zag Zug

It really is quite a strange advertising campaign!

I saw these cars when I recently visited Herb Chambers MINI; I guess other dealerships have the same schemes set up …

Zig, the original hard-top MINI, Zag, the Convertible MINI, and Zug, the Clubman MINI:

I can understand Zig and Zag, but why Zug? I feel sorry for owners of “Zug” – it conjures “the car that couldn’t” in my head (and no, I’m not saying the Clubman can’t, that’s just the image it creates for me!)