Purchases – Page 22 – M&I / GBMINI

MTTS – Stick it Again!

Posted on August 7, 2006February 12, 2017 by Ian C.

After buying an MTTS sticker recently from ToddsMods (design by Gabe of MotoringFile!), I had to order a few more – especially one for my GPMINI MINI journal!
In the package today, Todd also included a special limited edition silver sticker:

(original on left, special on right; and a close-up)

It’s really quite a subtle change – in normal light the sticker just looks less bright – but if you get the light correct, you can see it shine with speckled reflections in the silver text & route, and the red border and state borders.
Todd tells me he will be offering these limited edition stickers during MTTS – so if you like them, search him out!

Cartoon GP shirts

Posted on July 27, 2006February 12, 2017 by Ian C.

With many thanks to Craig / Cooperation (famous in this NAM thread and many other places!), we have a limited edition run of “cartoon GP” shirts – Craig designed the logo on the front and the GP on the back to look like they came out of the excellent movie Cars!

The new MINI ad campaign

Posted on July 23, 2006February 12, 2017 by Ian C.

So, I’ve given a couple of hints recently about the new MINI USA ad campaign, which is aimed primarily at existing MINI owners and presumably intends (a) to emphasise the MINI community and (b) to create intrique in non-MINI owners …
The concept is that all MINI owners should receive a package which includes “a book“; of course this book is not all it seems, and includes some “tools” needed to read messages that no-one else can read!

If you are “clever” enough to discover the secret compartment, you’ll find the tools you need to read adverts … The MINIUSA website carries details of the campaigns, including which magazines have the advert; I first learned of the campaign via this NorthAmericanMotoring thread, and bought the August 2006 issue of Blender – even before I received my “black box”.

Once you have the decoder kit and an advert, you can read a hidden message in the advert, which sends you to a website (which looks like this), containing lots of fun stuff to entertain, and eventually leads you to another promotion of MINI Takes The States!

NO, I’m still not going to reveal the secret website … but if you have your “black box” but no advert, you can download and print this scan from the Blender Advert (1.6MB) – make sure to print it at 300dpi and it will work as well as the original to read the secret message!
For those who don’t yet have their “black box”, try viewing the scan, especially the bottom half, with your eyes half closed 😉