You might know that I’ve been maintaining a webpage showing MINI USA sales, since the car was introduced back in 2002. The information comes from BMW / MINI press releases, and unfortunately these have recently been “simplified” to make life easier for the press – apparently they were confused by all the different model variants and/or unable to use calculators!
So in the past, as shown in the sales figures, separate figures were provided for the “first gen” R50/53 MINIs, the new R56 MINIs, and the Convertibles – all in both S and non-S guises; then in October 2007 the press information was reduced to just three numbers – one for Cooper, one for Cooper S and one for Convertibles (both S and non-S versions!)
Thanks to support from MINI USA staff, I’ve got the S / non-S breakdown for the Convertibles for the last three months of 2007, and I’ve assumed that all Cooper / Cooper S sales were of R56 MINIs (there were very few R50/R53 sales in September/October 2007) – this has allowed me to basically provide complete sales figures information for 2002 through 2007, including a chart:
It’s clear from the chart that after a five month burst of high sales since the R56 was introduced, there’s been a significant drop-off – but back down to what would be “normal” sales figures before the R56 was introduced. Of course with more dealerships now in USA, the lower sales figures are probably not what is wanted; they might be a reflection of the Clubman being brought into the Oxford manufacturing plant, or the result of slower winter sales – either way, it will be interesting to see what the next few months shows …
Please note: In the future, I will be limited to the simplified press release data. Sorry!