So … who still remembers the secret black box, containing the Awesomeness Of Small book? That book “secretly” contained three decoders to reveal messages in MINI advertising:
– The first used the Magic Window Decryptor, leading you to a strange website which, with a MINI VIN, took you to a Super Secret Insider page where you learned about MINI Takes The States.
– The second advert used the Super Secret Decoder, revealing letters that took you to a website which was (shockingly) soon announced on MotoringFile: MINIspygear.com; this site offered the chance to acquire a neat MINI Adventure Toggle Switch Panel Kit.
Now, the third advert has appeared – I got mine from Rolling Stone today, and here’s a scan (UPDATE: I’ve now included the decoded image too, photo’ed through the red glasses!):
The text below says “Attention non-MINI owners: This is the blurb of copy that you’re relegated to reading, instead of enjoying the hilarious and finely crafted ad above. You’re missing out. It’s really quite good. But hey, this little paragraph is yours, and no one can take that away from you. So, enjoy it. Bask in it. Relish every single word. Yeah, it may not be as fun as the ad above, but your car isn’t as fun as a MINI, so you kind of asked for it. Find your nearest dealer at MINIUSA.com” – hope it doesn’t upset too many non-MINI owners!
To decode this advert you need the Red Glasses – they reveal another message and a link to yet another website related to the Awesomeness Of Small … the message says “Congratulations. You’ve discovered a secret message. Try to play it cool. We know it’s hard with the glasses. Your next MINI confidential destination is … LET’S MOTOR”
When you follow the newest website link, you get to see a few more “trinkets” (including a fun song which I hope we will be allowed to download!). Once again, a MINI VIN will take you deeper into the website and this time you get the chance to order a Totally Awesome Medallion (Hooray – more collectibles!):
Keep watching (in a month or two?) for when I get my medallion 🙂
UPDATE:
When you decode the advert, it sends you to this AwesomenessOfSmall website, so now you can go and see what it’s all about! 😉
M&I / GBMINI 
